Social Media Marketing Specialist
Meet Christina!
(she/her/elle)
Christina brings her creative energy and detailed-oriented research skills to each project. She specializes in content creation and marketing, basic videography, project [social] planning and live event coverage. Christina's passion for helping others and pursuing new opportunities have inspired her to do so via social media and marketing by creating curated holistic content.
Outside of her work: Christina graduated from the master's program of Sociology at York University. She also volunteers her time in the local community for the Etobicoke-Lakeshore Santa Claus Parade and is one of the spokespersons for MS Canada by sharing her story of battling Multiple Sclerosis. Furthermore, Christina is one of the Co-Founders of the Asian Resilience Collective Canada (ARCC) - an organization aiming to promote Asian-Canadian civic participation through advocacy, events, networking, and mentorship.
Skills
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Research-oriented
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Aptitude to learn
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Strategic thinking
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Communication skills
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Working collaboratively & independently
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Social Media Marketing
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Live Event Coverage
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(Basic) Video Editing
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Project Planning
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Content Creation + Marketing
Experiences
November 2023 - December 2023
Cosmo Concierge -
Client Engagement Apprentice
Responsible for crafting multimedia content to enhance the brand's marketing strategies.
September 2023 - October 2023
#soTHISisMS -
Panellist
Presented by EMD Serono. Panellists converse with each other to share their lived experiences on living with Multiple Sclerosis and social media and provide social media content to promote the inaugural event.
July 2023 - August 2023
Neurofit -
Social Media and Communications Specialist
Implement social media marketing strategies to meet the company's marketing objectives. Manage and curate engaging social media content in the form of text, images, videos, and other forms of multimedia. Assess the effectiveness of social media campaigns by monitoring, analyzing, and reporting on social media metrics and key performance indicators (KPIs).
2021 - 2023
York University -
Vice-Provost of Students
Social Media Ambassador
Under the direction of the Manager, Digital Marketing & Special Projects, the Social Media Ambassador will assist in building and maintaining the Division of Students' social media presence. This role will support the Communications & Marketing team with drafting and distributing content for the student audience.
Education
2021 - 2023
York University
Sociology, MA
Research Interests: Work and Labour, Public Policy, Sociology of Trade Unions, and Canadian Political Economy
2014 - 2020
York University
Interdisciplinary Social Science, Hons BA
Public Policy Analysis, Professional Certificate
Certifications
2023
Acadium
Content Marketing, Certificate
2023
Acadium
2023
Acadium
Digital Marketing, Certificate
Social Media, Certificate
Volunteer Experiences
2023 - Present
Etobicoke-Lakeshore Santa Claus Parade -
Social Media Coordinator
Contribute to writing, videography, and graphic design. Attend live events and produce social media content in real-time. Make sure that the brand voice is consistent across all social media channels. To create a social media calendar with the committee members and collaborate with them.
2023 - Present
MS Canada -
Spokesperson
Responsible for promoting MS Canada and Multiple Sclerosis awareness as part of MS Canada’s rebranding campaign.
2021 - Present
Asian Resilience Collective Canada
Co-Founder
This organization aims to promote Asian-Canadian civic participation through advocacy, events, networking, and mentorship.
Responsible for social media marketing, content creation and marketing, research, and videography.
2019 - 2020
Social Science Student Association
Founding President
The President is responsible for overseeing the club’s operations to ensure that the club is running smoothly in a democratic matter under SSSA’s constitution and the rules and regulations of Student Community & Leadership Development (SCLD) and York Federation of Students (YFS).
The primary staff member in charge of overseeing the organization's membership recruitment, student club financial & ratification process.
2018 - 2019
Filipino Student Association at York University
Marketing Assistant
Responsible for the upkeep of their delegated social media platforms. Expected to maintain York University's Student Union By-Laws pertaining to conduct on social media (i.e.: being polite, fair, kind, etc.). Help to create a fun-loving environment all across FSAY's platforms. Working with the other members of the Marketing Team.