Meet Christina!

(she/her/elle)

Christina brings her creative energy and detailed-oriented research skills to each project. She specializes in content creation and marketing, basic videography, project [social] planning and live event coverage. Christina's passion for helping others and pursuing new opportunities have inspired her to do so via social media and marketing by creating curated holistic content.

Outside of her work: Christina graduated from the master's program of Sociology at York University. She also volunteers her time in the local community for the Etobicoke-Lakeshore Santa Claus Parade and is one of the spokespersons for MS Canada by sharing her story of battling Multiple Sclerosis. Furthermore, Christina is one of the Co-Founders of the Asian Resilience Collective Canada (ARCC) - an organization aiming to promote Asian-Canadian civic participation through advocacy, events, networking, and mentorship.

Skills

Research-oriented
Aptitude to learn
Strategic thinking
Communication skills
Working collaboratively & independently

Social Media Marketing
Live Event Coverage
(Basic) Video Editing
Project Planning
Content Creation + Marketing

Experiences

December 2023 - Present

Arcadia Earth -

Guest Experience Explorer

Responsible for creating memorable experiences for visitors by guiding them through immersive installations that showcase the beauty of our planet.

My expertise lies in bridging the gap between the Explorers and Marketing teams, with the ultimate goal of increasing engagement and achieving marketing objectives.

September 2023 - October 2023

#soTHISisMS -

Panellist

Presented by EMD Serono. Panellists converse with each other to share their lived experiences on living with Multiple Sclerosis and social media and provide social media content to promote the inaugural event.

July 2023 - August 2023

Neurofit -

Social Media and Communications Specialist

Implement social media marketing strategies to meet the company's marketing objectives. Manage and curate engaging social media content in the form of text, images, videos, and other forms of multimedia. Assess the effectiveness of social media campaigns by monitoring, analyzing, and reporting on social media metrics and key performance indicators (KPIs).

2021 - 2023

York University -

Vice-Provost of Students

Social Media Ambassador

Under the direction of the Manager, Digital Marketing & Special Projects, the Social Media Ambassador will assist in building and maintaining the Division of Students' social media presence. This role will support the Communications & Marketing team with drafting and distributing content for the student audience.

Education

2021 - 2023

York University

Sociology, MA

Research Interests: Work and Labour, Public Policy, Sociology of Trade Unions, and Canadian Political Economy

2014 - 2020

York University

Interdisciplinary Social Science, Hons BA

Public Policy Analysis, Professional Certificate

Certifications

2023

Acadium

Content Marketing, Certificate

2023

Acadium

2023

Acadium

Digital Marketing, Certificate

Social Media, Certificate

Volunteer Experiences

2023 - Present

Etobicoke-Lakeshore Santa Claus Parade -

Social Media Coordinator

Contribute to writing, videography, and graphic design. Attend live events and produce social media content in real-time. Make sure that the brand voice is consistent across all social media channels. To create a social media calendar with the committee members and collaborate with them.

2023 - Present

MS Canada -

Spokesperson

Responsible for promoting MS Canada and Multiple Sclerosis awareness as part of MS Canada’s rebranding campaign.

2021 - Present

Asian Resilience Collective Canada

Co-Founder

This organization aims to promote Asian-Canadian civic participation through advocacy, events, networking, and mentorship.

Responsible for social media marketing, content creation and marketing, research, and videography.

2019 - 2020

Social Science Student Association

Founding President

The President is responsible for overseeing the club’s operations to ensure that the club is running smoothly in a democratic matter under SSSA’s constitution and the rules and regulations of Student Community & Leadership Development (SCLD) and York Federation of Students (YFS).
The primary staff member in charge of overseeing the organization's membership recruitment, student club financial & ratification process.

2018 - 2019

Filipino Student Association at York University

Marketing Assistant

Responsible for the upkeep of their delegated social media platforms. Expected to maintain York University's Student Union By-Laws pertaining to conduct on social media (i.e.: being polite, fair, kind, etc.). Help to create a fun-loving environment all across FSAY's platforms. Working with the other members of the Marketing Team.